High-Volume Prospecting and Lead Follow-up
The insurance industry is the most call-intensive industry in the country. Insurance agents and brokers use much of their working hours prospecting, contacting leads that have been purchased, and calling back policyholders who have lapsed on their policies. The success of such activities depends on how efficiently this is done. An agent who makes 40 productive calls a day is bound to succeed more than one who makes only 15 such calls. This usually depends on the phone system and not the effort of the agent.
Claims Communication and Policyholder Update
The claiming period is the time when customers can either establish strong loyalty with the insurance company or become dissatisfied forever. Customers are already stressed due to a car accident, flooding in their house, or health problems; therefore, the claims agent must communicate with them efficiently. Long wait times on the phone, unreturned calls, and lack of policy update communication while the claims are being made are some of the most common reasons why policyholders cancel their policies.
Regulatory Compliance and Communication Records
There are regulations both at the state and federal levels governing insurance, and record keeping for communications can be instrumental in complying with regulatory requirements and resolving disputes. Some of the states require that insurance firms keep records of customer communications about policy amendments, claim decisions, and coverage disputes. A VoIP service that features automatic call recording and secure storage of those recordings, along with proper access controls, will make it easy to have such records available at all times for either a regulatory audit or a legal case.
Managing a Distributed Agent Network
Many insurance companies have a scattered network of employees that consists of captive agents working in retail stores, independent agents working from a home office, and regional managers who are in the field most of the time. A cloud-based VoIP solution allows every member of the network to use the same professional communications platform and integrate with the same system wherever they happen to be located.